About Us

The Vineyard Wine Cellars Story

Industry Pioneers

Founded in 2002 by Bonnie and Gary Daniels in Frisco, Texas, Vineyard Wine Cellars was born from both passion and necessity. While designing their own home, they discovered a lack of qualified specialists capable of designing and building a properly climate-controlled wine cellar. Drawing on their background in construction and love of wine, they set out to create a better solution.

Today, Vineyard Wine Cellars is a national leader in custom wine storage, with experience spanning residential and commercial projects across the United States. From private homes to high-rise developments, every project reflects our commitment to sound construction practices, professional service, and deep industry expertise.

A family tradition

The Daniels’ children joined the business to carry forward the values their parents established. Today, Vineyard Wine Cellars is led by daughter, Sarah Palmer, who oversees day-to-day operations and upholds the company’s longstanding commitment to quality, service, and industry expertise.

The Vineyard Wine Cellars Difference

With more than 20 years of experience and over 4,000 custom wine cellars completed nationwide, we help bring our clients’ visions to life through thoughtful design and expert execution. Every successful wine cellar requires careful planning, sound construction, and attention to technical detail, which is why we take a holistic approach to every project to ensure it’s done right from the start.

Our dedicated team of wine cellar specialists is focused on performance, communication, and exceptional service. We regularly collaborate with architects, builders, designers, business owners, and homeowners, allowing us to meet a wide range of design goals and technical requirements across residential and commercial applications.

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Designer Center

We are open by appointment only, please contact us to plan a visit. Take a video tour of our Design Center, click the link below.

Customizable Wine Storage Solutions

In addition to our custom wine cellar projects, we offer a curated selection of bespoke wine racks, available exclusively through Vineyard Wine Cellars. These systems are thoughtfully designed to integrate into custom environments, with flexible configurations accommodating collections from 20 to 500+ bottles and a refined range of premium material options.

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Product Collections

Designer Collection Wine Racks

Introducing the Designer Collection—a collaboration between Vineyard Wine Cellars and Fittings Metal Collection that reimagines wine storage with style and sophistication. Available in a multitude of striking configurations, with six curated metal finishes, these display wine racks transform any residential or commercial space into an elegant showcase for your wine collection. From pre-designed wine walls to customizable units, the Designer Collection offers versatility and luxury for every wine enthusiast.

Crafted with meticulous attention to detail, each design seamlessly combines bottle racking, display shelving, and signature elements like Capsule Shelves and the Wine Stemware Duo Shelf. Modular components allow for endless possibilities, ensuring a personalized wine storage solution that reflects your unique aesthetic. Explore the Designer Collection today and elevate your wine display from ordinary to extraordinary.

Elevation Collection Wine Racks

The Elevation Collection of wine racks redefines luxury wine storage with a sleek, modern aesthetic. Hand-honed acrylic cradles appear to float on precision metal hardware, illuminated by diffused LED lighting. Customizable options—label-forward or cork-forward orientation, display rows, and bespoke casework—ensure seamless integration into any space. Available in various finishes, Elevation transforms wine storage into a striking, gallery-like display. To learn more about this collection check out our video

Somm Collection Wine Racks

The Somm Collection of wine racks and spirits displays is a refined fusion of style, structure, and sophistication.

Crafted in the USA, the SOMM Collection features a blend modern style with unmatched craftsmanship. The nine striking designs are available exclusively through Vineyard Wine Cellars and can be customized to suit any space. Whether showcased as a stand-alone wine rack or combined to outfit a complete wine room or wine cellar, these displays feature metal posts, bottle rod shelves, as well as wood and acrylic accents that elevate any luxury home or hospitality space. Make your wine wall the star of the show—sleek, sophisticated, and built to impress.